By Dr. Mrs. Mareena Thaha Reffai Dehiwela.

Recently I was watching a program where every five minutes or so the sponsorƒÆ’‚¢ƒ¢-¡‚¬ƒ¢-¾‚¢s advertisement was repeated. If any advertiser thinks they are brain washing the viewers into buying their products by using this technique, they should think again.

Actually when favorite program is interrupted very frequently

the viewers starts hating the advertisement. And when they repeat the same one back to back ƒÆ’-¡ƒ”š‚ repeatedly in the same interval- thatƒÆ’‚¢ƒ¢-¡‚¬ƒ¢-¾‚¢s the time one finds themselves saying, ƒÆ’‚¢ƒ¢-¡‚¬ƒ…-Once more I hear that, I will either scream or vomit!ƒÆ’‚¢ƒ¢-¡‚¬ƒ”š‚

I have heard this from many co viewers.

It may be a good exercise for some advertisers to do a study on how the sales are affected when they bombard the viewers again and again ad nauseum ƒÆ’-¡ƒ”š‚ -In fact ƒÆ’-¡ƒ”š‚ it makes the viewers feel that they are being taken to be morons that it has to be drilled into their minds.

At least thatƒÆ’‚¢ƒ¢-¡‚¬ƒ¢-¾‚¢s how I feel and when I see one of these products at the shelves of a supermarket, I find myself saying, ƒÆ’‚¢ƒ¢-¡‚¬ƒ…- oh, No, Not again!ƒÆ’‚¢ƒ¢-¡‚¬ƒ”š‚