Press Release :

Sri Lanka, 04 February 2010: DHL, the worldƒÆ’‚¢ƒ¢-¡‚¬ƒ¢-¾‚¢s leading logistics company, has been appointed as the official Fashion Logistics Partner of the Colombo Fashion Week which is running from the 5th to 7th of February 2010. With this partnership, DHL seeks to encourage and promote commerce between regional designers and retailers and focuses on uplifting the fashion industry in Sri Lanka.

ƒÆ’-¡ƒ”š‚ The international fashion and textile industry represents one of the most important sectors for DHL. DHL estimates the Fashion and Apparel Logistics industry to be worth US$3.9 billion per annum in South Asia. India, Pakistan, Bangladesh and Sri Lanka alone are estimated to account for well over US$2.4 billion in this fast-growing industry. DHLƒÆ’‚¢ƒ¢-¡‚¬ƒ¢-¾‚¢s expertise covers the entire logistical value chain for the fashion industry from materials procurement to samples and production quality controls right through to direct deliveries to the boutiques of international fashion houses.

ƒÆ’-¡ƒ”š‚ ƒÆ’‚¢ƒ¢-¡‚¬ƒ…-Sri Lanka is one of the leading nations for apparel and textile industry and due to its geographical position it is an ideal gateway between Asia and Europe. We are excited to be part of the Colombo Fashion Week as it provides us with the perfect opportunity to leverage on our extensive global presence in over 220 countries and territories to ensure that the creations of the international designers are delivered safely and in a timely manner at the fashion event of the year,ƒÆ’‚¢ƒ¢-¡‚¬ƒ”š‚ said Ashwani Nath, Country Manager, DHL Global Forwarding Lanka.

ƒÆ’-¡ƒ”š‚ The Colombo Fashion Week will showcase 10 designers each evening and the invitee list will include decision makers, leaders in the fashion industry, foreign designers, representatives from designer labels and international media.

In addition to the Colombo Fashion Week, other cities where DHL partners Fashion Week events include Berlin, Istanbul, London, Miami, Milan, Mexico City, Moscow, Mumbai, New York, Sydney and Toronto