CITY OF BRAMPTON TO NAME STREET AFTER THE SHOWMAN – RAJ KAPOOR
Posted on June 8th, 2011

Sterling Communications-Media Note

In a welcome gesture to Indian Cinema, the City of Brampton in Ontario, Canada, hosts of the 12th International Indian Film Academy (IIFA) Weekend and Awards, will name a street after the ultimate Showman “”…” Raj Kapoor. Introducing a new street into the infrastructure of the city, when constructed it will be named, the “ƒ”¹…”Raj Kapoor Crescent’.

 With the Videocon d2h IIFA Weekend and the Floriana IIFA Awards making their North American foray into Canada this year,  IIFA and the Toronto International Film Festival (TIFF) have tied up to host a tribute to the patriarch of the Kapoor clan, Shri Raj Kapoor. Titled, “ƒ”¹…”Raj Kapoor and the Golden Age of Indian Cinema’ the festival will run for six weeks at the TIFF Bell Lightbox. The festival will also feature several pieces of memorabilia from RK films including the costumes, cut-outs and props used during the films which will be displayed in the Bell Lightbox atrium during the festival. A series of paintings inspired by Raj Kapoor films by acclaimed Goa-based artist Seema Sardesai will also be showcased in the building.

 Several members of the Kapoor Family will be present to witness the opening of the film festival on 26th June 2011 in Toronto. For this reason, the city of Brampton would like to celebrate their presence while honoring the late Raj Kapoor for his contributions to Indian Cinema. The city would also like to induct Shri Raj Kapoor into the Brampton Hall of Fame, having a star placed there in his honour.

About IIFA
Conceptualized and produced by Wizcraft International Entertainment Pvt. Ltd. and supported by the key members of the Indian film fraternity, IIFA is the International Indian Film Academy. The IIFA Awards is India’s biggest media event, with a viewership of almost 600 million, it is among the world’s most-watched annual entertainment events.

From a one night celebration in 2000 at the Millennium Dome, London, the last ten years have seen the International Indian Film Academy (IIFA) movement grow into a cine-packed weekend of film-festivals, workshops, exhibitions, film-showcases, global business forums and sporting events, all of which climax into the highlight of the weekend, the IIFA Awards. 2011 marks the first year the IIFA Awards will be held in North America, with its debut in Toronto, Ontario, Canada.

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