{"id":103716,"date":"2020-06-19T16:23:17","date_gmt":"2020-06-19T23:23:17","guid":{"rendered":"http:\/\/www.lankaweb.com\/news\/items\/?p=103716"},"modified":"2020-06-19T16:23:17","modified_gmt":"2020-06-19T23:23:17","slug":"lanka-prepares-to-launch-global-tourism-campaign","status":"publish","type":"post","link":"https:\/\/www.lankaweb.com\/news\/items\/2020\/06\/19\/lanka-prepares-to-launch-global-tourism-campaign\/","title":{"rendered":"Lanka prepares to launch global tourism campaign"},"content":{"rendered":"<h2><span style=\"color: #0000ff;\"><em>Courtesy Gulf Times<\/em><\/span><\/h2>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/img.gulf-times.com\/Content\/Upload\/slider\/62020200926659469909.jpg\" alt=\"A health worker sprays disinfectant in a classroom at the Anula school, in the suburb of Nugegoda in\"\/><figcaption> A health worker sprays disinfectant in a classroom at the Anula school, in the suburb of Nugegoda in Colombo yesterday. Sri Lanka has been steadily lifting lockdown restrictions, although a night-time curfew remains. Schools will reopen later this month and foreign tourists will be allowed from August 1. <\/figcaption><\/figure>\n\n\n\n<p>Sri Lanka\u2019s Tourism Promotion Bureau (SLTPB) is planning to launch a long-awaited multi-million-dollar global tourism promotion campaign in January 2021 if tourism does not bounce back to the pre-Covid level in two years, local media reported.<br>Currently, the final terms of references (TOR) of the five-year campaign are being reviewed by an appointed Technical Evaluation Committee (TEC), which is likely to be completed this month, the Mirror Business quoted the SLTPB as saying.<br>Our aim is to finish the procurement process by December and to kick off the campaign by January,\u201d a top SLTPB official told the newspaper.<br>Initially, the SLTPB plans to float 11 tenders, including three local tenders, to select a creative agency, a social media agency and a campaign-monitoring unit for the five years, Xinhua news agency reported.<br>Eight international tenders would be invited to select agencies for destination&nbsp;<br>representation.<br>Despite the Covid-19-induced crisis, Sri Lanka\u2019s tourism authorities are maintaining their midterm target to achieve revenue of $10bn from tourism by 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Courtesy Gulf Times Sri Lanka\u2019s Tourism Promotion Bureau (SLTPB) is planning to launch a long-awaited multi-million-dollar global tourism promotion campaign in January 2021 if tourism does not bounce back to the pre-Covid level in two years, local media reported.Currently, the final terms of references (TOR) of the five-year campaign are being reviewed by an appointed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,168],"tags":[],"class_list":["post-103716","post","type-post","status-publish","format-standard","hentry","category-business","category-tourism"],"_links":{"self":[{"href":"https:\/\/www.lankaweb.com\/news\/items\/wp-json\/wp\/v2\/posts\/103716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lankaweb.com\/news\/items\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lankaweb.com\/news\/items\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lankaweb.com\/news\/items\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lankaweb.com\/news\/items\/wp-json\/wp\/v2\/comments?post=103716"}],"version-history":[{"count":0,"href":"https:\/\/www.lankaweb.com\/news\/items\/wp-json\/wp\/v2\/posts\/103716\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.lankaweb.com\/news\/items\/wp-json\/wp\/v2\/media?parent=103716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lankaweb.com\/news\/items\/wp-json\/wp\/v2\/categories?post=103716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lankaweb.com\/news\/items\/wp-json\/wp\/v2\/tags?post=103716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}