{"id":131379,"date":"2023-01-13T17:45:35","date_gmt":"2023-01-14T00:45:35","guid":{"rendered":"https:\/\/www.lankaweb.com\/news\/items\/?p=131379"},"modified":"2023-01-13T18:01:06","modified_gmt":"2023-01-14T01:01:06","slug":"back-to-traditional-rice","status":"publish","type":"post","link":"https:\/\/www.lankaweb.com\/news\/items\/2023\/01\/13\/back-to-traditional-rice\/","title":{"rendered":"Back to TRADITIONAL rice"},"content":{"rendered":"<h2><span style=\"color: #0000ff;\"><em>Malinda Seneviratne<\/em><\/span><\/h2>\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhQjHw-7jD5YMRggCvbe4NAwwHEYo-8EmvV-71zuTLzIzl-PqYkV96U4r5cHgzylW0EUXuCmtNmm2Tp1kaMNy-MmGnlkoPT461bGSZ0Fk_93ZpYWhvUIcP91IDhKxnXdGKQ9t4hvm0K9nFFNNvyoiQr5HfseVBbekXeCfIuRs_Tc7cXbqjfy7GimApK\/s289\/rice.jpg\"><img decoding=\"async\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhQjHw-7jD5YMRggCvbe4NAwwHEYo-8EmvV-71zuTLzIzl-PqYkV96U4r5cHgzylW0EUXuCmtNmm2Tp1kaMNy-MmGnlkoPT461bGSZ0Fk_93ZpYWhvUIcP91IDhKxnXdGKQ9t4hvm0K9nFFNNvyoiQr5HfseVBbekXeCfIuRs_Tc7cXbqjfy7GimApK\/w640-h385\/rice.jpg\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p>[&#8216;The Morning Inspection&#8217; is the title of a column I wrote for the Daily News from 2009 to 2011, one article a day, Monday through Saturday. This is a new series. Scroll down for previous articles]\u00a0\u00a0\u00a0<br>Sometime in the year 2003, a bumper harvest saw rice prices plummeting in Sri Lanka severely affecting the paddy farmers of the country. The government of the time decided that a concerted communications campaign was necessary to increase the demand for rice. The advertising company Phoenix-Ogilvy was given this task.<br><br>It coincided with one of my first conversations with Irvin Weerackody who was instrumental in initiating me into the fascinating world of advertising, a venture which I believe helped considerably improve my writing skills among other things. He asked me to come up with a line. So I did: \u2018\u0dba\u0dbd\u0dd2 \u0dc3\u0dc4\u0dbd\u0da7 (yali sahalata)\u2019 and the English version, \u2018Back to rice.\u2019 The idea was accepted and of course considerably enhanced by the Phoenix creative team.<br><br>At that time, as had been for several decades, the focus was on obtaining food security. Interesting term. Although it has connotations of self-sufficiency, what it really implies is the ability to either grow all the food a country (or a household or an individual) needs or possess the means to purchase the same. For those who believed that the former was the better option, which would make the term &#8216;food sovereignty\u2019 more appropriate, it was about volume. In short, it was about growing all the food needed in the island itself.<br><br>There\u2019s something missing though. Nutrition. New \u2018improved\u2019 rice varieties introduced with the Green \u2018Revolution\u2019 (the quotation marks are significant, please note) were hailed as miracles. Shailesh Awate, co-founder of OOO Farms, a social movement in India, argues, however, that the term \u2018improved&#8217; was misleading \u2018because it suggested what people were eating before was underdeveloped.<br><br>The new varieties did help countries become self-sufficient but they also brought with them a lot of problems. They were thirsty for chemical fertilizers, demanded insecticides and pesticides and required farmers to buy new seeds every year. Traditional rice varieties had been developed over centuries and were adapted to specific environments.\u00a0 Most importantly, their nutritional benefits were immense.<br><br>So \u2018back to rice\u2019 on the face of it addressed a particular problem and did justice to the brief submitted by the then government \u2014 necessary but not sufficient, one has to conclude in retrospect.<br><br>The self-sufficiency drive was launched in a context of the above \u2018miracle\u2019 as well as more than half a century since Japan developed technology to separate the inedible outer husk of rice grains which polished the grain so much that the bran got removed and turned brown rice into white.\u00a0 The removal of fibre and nutrients through polishing, it is now acknowledged, has affected the health of populations with rice-heavy diets. Dr Vasanti Malik of the University of Toronto, points out that \u2018white rice, because it lacks fibre and other nutrients, is absorbed quickly, prompting rapid spikes of blood glucose and insulin levels which, over time, increases the chances of developing diabetes.\u2019 Asia, unsurprisingly, is projected to see the biggest rise in diabetes cases by 2045.<br><br>Strangely, though, the World Health Organization in its report on non-communicable diseases such as diabetes, has recommended as long ago as 2002 that it would be prudent for countries to shift to traditional foods. It seems, then, that the subjects of agriculture and health (and within it, nutrition) have existed like two countries separated by oceans, mountains and massive chasms.<br><br>The problem is a fascination or even fixation with improving yield density at the cost of virtually abandoning nutrition density and along with it traditional rice varieties. Dr Sirimal Premakumara of Colombo University, after studying brown, purple, red and gluteus varieties of rice still grown in Sri Lanka, concludes that their nutritional density is superior to even that of the iron-fortified \u2018breakthrough rice\u2019 developed by Thailand.<br><br>The ITI (Industrial Technology Institute) data shows that traditional varieties such as\u00a0<em>Pachchaperumal, Kalu Baala Vee, Rath Suwandel, Kalu Heenati, Rathu Heenati, Gona Baru, Kahavanu, Madathavalu<\/em>\u00a0and\u00a0<em>Beth Heenati\u00a0<\/em>are considerably richer in protein, iron and antioxidants than the modern, hybrid varieties that have been pushed over so many decades. They have superior anti-diabetes and anti-cancer properties, higher fibre content, improve immune systems and are far more nutritious.<br><br>The argument can be made and indeed is often tossed around that traditional varieties will not help the cause of achieving self-sufficiency. That\u2019s bad science, isn\u2019t it? First of all, they were rubbished by \u2018experts\u2019. Then they were deemed to be useless in the context of the yield-mantra, a gain proposed by experts who didn\u2019t seem to think that nutrition needed to be considered. It was always about volumes, never mind if the population was forced to eat tons of unhealthy rice. Never mind if the Treasury had to allocate more and more money to deal with patients with non communicable diseases such as diabetes.<br><br>An unhealthy population is ok as long as they aren\u2019t hungry, it\u2019s ok if they suffer, it\u2019s ok if they die young, seems to be \u2018expert thinking\u2019. All ok as long as manufacturers of so-called miracle seeds, agrochemicals and paddlers of such things profit and prosper, we might add. And the current call for \u2018fortified rice\u2019 is not about shifting to a different culture of consumption, it\u2019s not about promoting traditional rice varieties or research on the same, perhaps towards improving yields, or about communication campaigns on eating better and on the severe risks of bad food habits. These things need to be talked about. \u00a0<br><br>Back to rice. Good. Not good enough. Back to traditional rice. Better. Much better. Maybe the Government can consider commissioning a communication campaign along these lines. It could be a simple, four-word brief: &#8216;Back to TRADITIONAL rice.&#8217;<br><br>[Note: the author owes much to an article titled\u00a0<a href=\"https:\/\/www.theguardian.com\/global-development\/2022\/dec\/20\/shift-away-from-refined-white-rice-cut-diabetes\">\u2018Back to brown: how a shift away from refined white rice could cut diabetes,\u2019<\/a>\u00a0published in \u2018The Guardian\u2019]<\/p>\n\n\n\n<p>Additional Notes<\/p>\n\n\n\n<p><strong>Health Food Properties of Traditional Rice in Sri Lanka<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.researchgate.net\/publication\/326398851_Health_Food_Properties_of_Traditional_Rice_in_Sri_Lanka\">https:\/\/www.researchgate.net\/publication\/326398851_Health_Food_Properties_of_Traditional_Rice_in_Sri_Lanka<\/a><\/p>\n\n\n\n<p><strong>Other articles in this series:<\/strong><\/p>\n\n\n\n<p><a href=\"http:\/\/malindawords.blogspot.com\/2023\/01\/sisterhood-moments-just-moments.html\">Sisterhood: moments, just moments<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/malindawords.blogspot.com\/2023\/01\/chess-is-my-life-and-perhaps-yours-too.html\">Chess is my life and perhaps your too<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/malindawords.blogspot.com\/2023\/01\/reflections-on-ownership-and-belonging.html\">Reflections on ownership and belonging<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/malindawords.blogspot.com\/2023\/01\/the-integrity-of-nadeesha-rajapaksha.html\">The integrity of Nadeesha Rajapaksha<\/a><\/p>\n\n\n\n<p><a href=\"http:\/\/malindawords.blogspot.com\/2023\/01\/signatures-in-seasons-of-love.html\">Signatures in the seasons of love<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/malindawords.blogspot.com\/2023\/01\/to-maceo-martinet-as-he-flies-over.html\">To Maceo Martinet as he flies over rainbows<\/a><em><\/em><\/p>\n\n\n\n<p><a href=\"https:\/\/malindawords.blogspot.com\/2023\/01\/sirith-like-pirith-persist.html\"><em>Sirith,<\/em>&nbsp;like&nbsp;<em>pirith<\/em>, persist<\/a><\/p>\n\n\n\n<p><a href=\"http:\/\/malindawords.blogspot.com\/2023\/01\/fragrances-that-will-not-be-bottled.html\">Fragrances that will not be bottled&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"http:\/\/malindawords.blogspot.com\/2023\/01\/colours-and-textures-of-living-heritage.html\">Colours and textures of living heritage<\/a><\/p>\n\n\n\n<p><a href=\"http:\/\/malindawords.blogspot.com\/2022\/12\/countries-of-past-present-and-future.html\">Countries of the past, present and future<\/a><\/p>\n\n\n\n<p><a href=\"http:\/\/malindawords.blogspot.com\/2022\/12\/a-degree-in-creative-excuses.html\">A degree in creative excuses<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/malindawords.blogspot.com\/2022\/12\/books-launched-and-not-yet-launched.html\">Books launched and not-yet-launched<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/malindawords.blogspot.com\/2022\/12\/the-sunrise-as-viewed-from-sacred.html\">The sunrise as viewed from sacred mountains<\/a><\/p>\n\n\n\n<p><a href=\"http:\/\/malindawords.blogspot.com\/2022\/12\/the-ways-of-lotus.html\">The ways of the lotus<\/a><\/p>\n\n\n\n<p><a href=\"http:\/\/malindawords.blogspot.com\/2022\/12\/isaiah-58-6-12-and-meaning-of-grace.html\">Isaiah 58: 12-16 and the true meaning of grace<\/a><\/p>\n\n\n\n<p><a href=\"http:\/\/malindawords.blogspot.com\/2022\/12\/the-age-of-frederick-algernon.html\">The age of Frederick Algernon Trotteville<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/malindawords.blogspot.com\/2022\/12\/live-and-tell-tale-as-you-will.html\">Live and tell the tale as you will<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/malindawords.blogspot.com\/2022\/12\/between-struggle-and-cooperation.html\">Between struggle and cooperation<\/a><\/p>\n\n\n\n<p><a href=\"http:\/\/malindawords.blogspot.com\/2022\/12\/of-love-and-other-intangibles.html\">Of love and other intangibles<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/malindawords.blogspot.com\/2022\/12\/neruda-sekara-and-literary-dimensions.html\">Neruda, Sekara and literary dimensions<\/a><\/p>\n\n\n\n<p><a href=\"http:\/\/malindawords.blogspot.com\/2022\/12\/the-universe-of-smallness.html\">The universe of smallness<\/a><\/p>\n\n\n\n<p><a href=\"http:\/\/malindawords.blogspot.com\/2022\/12\/paul-christophers-heart-of-many-chambers.html\">Paul Christopher&#8217;s heart of many chambers<\/a><\/p>\n\n\n\n<p><a href=\"http:\/\/malindawords.blogspot.com\/2022\/12\/calmness-gracefully-cascades-in-dumbara.html\">Calmness gracefully cascades in the Dumbara Hills<\/a><\/p>\n\n\n\n<p><a href=\"http:\/\/malindawords.blogspot.com\/2022\/12\/serendipitous-amber-owns-world.html\">Serendipitous amber rules the world<\/a><br><a href=\"https:\/\/malindawords.blogspot.com\/2022\/12\/continents-of-heart.html\">Continents of the heart&nbsp;<\/a><a href=\"http:\/\/malindawords.blogspot.com\/2022\/12\/the-allegory-of-slow-road.html\">The allegory of the slow road<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.blogger.com\/share-post.g?blogID=5656050101881498705&amp;postID=8031199947377246467&amp;target=email\" target=\"_blank\" rel=\"noreferrer noopener\">Email This<\/a><a href=\"https:\/\/www.blogger.com\/share-post.g?blogID=5656050101881498705&amp;postID=8031199947377246467&amp;target=blog\" target=\"_blank\" rel=\"noreferrer noopener\">BlogThis!<\/a><a href=\"https:\/\/www.blogger.com\/share-post.g?blogID=5656050101881498705&amp;postID=8031199947377246467&amp;target=twitter\" target=\"_blank\" rel=\"noreferrer noopener\">Share to Twitter<\/a><a href=\"https:\/\/www.blogger.com\/share-post.g?blogID=5656050101881498705&amp;postID=8031199947377246467&amp;target=facebook\" target=\"_blank\" rel=\"noreferrer noopener\">Share to Facebook<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Malinda Seneviratne [&#8216;The Morning Inspection&#8217; is the title of a column I wrote for the Daily News from 2009 to 2011, one article a day, Monday through Saturday. This is a new series. Scroll down for previous articles]\u00a0\u00a0\u00a0Sometime in the year 2003, a bumper harvest saw rice prices plummeting in Sri Lanka severely affecting the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[],"class_list":["post-131379","post","type-post","status-publish","format-standard","hentry","category-malinda-seneviratne"],"_links":{"self":[{"href":"https:\/\/www.lankaweb.com\/news\/items\/wp-json\/wp\/v2\/posts\/131379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lankaweb.com\/news\/items\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lankaweb.com\/news\/items\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lankaweb.com\/news\/items\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lankaweb.com\/news\/items\/wp-json\/wp\/v2\/comments?post=131379"}],"version-history":[{"count":0,"href":"https:\/\/www.lankaweb.com\/news\/items\/wp-json\/wp\/v2\/posts\/131379\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.lankaweb.com\/news\/items\/wp-json\/wp\/v2\/media?parent=131379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lankaweb.com\/news\/items\/wp-json\/wp\/v2\/categories?post=131379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lankaweb.com\/news\/items\/wp-json\/wp\/v2\/tags?post=131379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}