{"id":69811,"date":"2017-09-16T13:16:16","date_gmt":"2017-09-16T20:16:16","guid":{"rendered":"http:\/\/www.lankaweb.com\/news\/items\/?p=69811"},"modified":"2017-09-16T13:16:16","modified_gmt":"2017-09-16T20:16:16","slug":"sales-of-milk-could-plummet-and-its-all-teenagers-fault-as-they-shun-the-white-stuff","status":"publish","type":"post","link":"https:\/\/www.lankaweb.com\/news\/items\/2017\/09\/16\/sales-of-milk-could-plummet-and-its-all-teenagers-fault-as-they-shun-the-white-stuff\/","title":{"rendered":"Sales of milk could plummet &#8211; and it&#8217;s all teenagers&#8217; fault as they shun the white stuff"},"content":{"rendered":"<p><span class=\"author-label\">BY<\/span><a class=\"author\" href=\"http:\/\/www.mirror.co.uk\/authors\/ruki-sayid\/\" rel=\"author\" data-method-continue=\"data-method-continue\" data-reset-responsive-cookie=\"true\">RUKI SAYID\u00a0Courtesy Mirror UK<\/a><\/p>\n<p>Industry leaders have warned farmers are facing a crisis as vegan diets are behind young people losing their taste for milk, cheese and eggs.<\/p>\n<p>Milk sales could sour as\u00a0<a href=\"http:\/\/www.mirror.co.uk\/all-about\/teenagers\" data-content-type=\"section-topic\" data-type=\"inline\" data-action=\"teenagers\" data-word-count=\"1\" data-track=\"false\">teenagers<\/a>\u00a0are shunning the British staple for trendy non-dairy versions like soya and almond milk.<\/p>\n<p>Industry leaders have warned farmers are facing a crisis as vegan diets followed by stars such as\u00a0<a href=\"http:\/\/www.mirror.co.uk\/all-about\/miley-cyrus\" data-content-type=\"section-topic\" data-type=\"inline\" data-action=\"miley-cyrus\" data-word-count=\"4\" data-track=\"false\">pop idols Miley Cyrus<\/a>\u00a0and Ellie Goulding are behind young people losing their taste for milk, cheese and eggs.<\/p>\n<div id=\"div-gpt-ad-vip-slot\" class=\"gpt in-article\" style=\"background: #ffffff; border: 0px; font-size: 16px; margin: 0px 0px 24px; outline: 0px; padding: 0px; vertical-align: baseline; overflow: hidden; z-index: 1; color: #141414; font-family: 'Open Sans', sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; height: 8px; max-height: 8px;\" data-config=\"{&quot;componentType&quot;:&quot;gpt&quot;,&quot;targeting&quot;:{&quot;index&quot;:4,&quot;hivis&quot;:&quot;n&quot;},&quot;referenceNode&quot;:&quot;.article-body &gt; p:nth-of-type(2)&quot;,&quot;sizes&quot;:[[8,8]],&quot;hideOnSensitiveArticle&quot;:true,&quot;relativePos&quot;:&quot;after&quot;,&quot;additionalClass&quot;:&quot;in-article&quot;,&quot;name&quot;:&quot;div-gpt-ad-vip-slot&quot;,&quot;type&quot;:&quot;VIP&quot;}\" data-response-start=\"3187.67\" data-type=\"gpt\" data-requested=\"3728.7900000000004\" data-google-query-id=\"CLa2qb_BqtYCFYIQGwodDgEKVQ\" data-timer-slot-rendered=\"4896.49\" data-rendered-width=\"8\" data-rendered-height=\"8\" data-response-end=\"6114.990000000001\" data-viewable=\"true\">\n<div id=\"google_ads_iframe_\/5293\/mirror.co.uk\/money_1__container__\"><iframe id=\"google_ads_iframe_\/5293\/mirror.co.uk\/money_1\" title=\"3rd party ad content\" name=\"google_ads_iframe_\/5293\/mirror.co.uk\/money_1\" width=\"8px\" height=\"8px\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<div class=\"outer\">\n<div class=\"spacer\"><\/div>\n<div class=\"mod-image\"><img decoding=\"async\" src=\"http:\/\/i3.mirror.co.uk\/incoming\/article8501086.ece\/ALTERNATES\/s615b\/Ellie-Goulding.jpg\" alt=\"\" \/><\/div>\n<\/div>\n<p><span class=\"caption\">Ellie Goulding follows a vegan diet<\/span>\u00a0<span class=\"credit\">(Image: AFP\/Getty)<\/span><span style=\"color: #333333; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif;\">With a demographic timebomb\u201d looming, Dairy UK is backing the biggest drive to boost milk sales since Unigate\u2019s 1970s Watch out there\u2019s a Humphrey about\u201d ads that put a pinta back on family\u00a0<\/span><a style=\"font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif;\" href=\"http:\/\/www.mirror.co.uk\/all-about\/food\" data-content-type=\"section-topic\" data-type=\"inline\" data-action=\"food\" data-word-count=\"1\" data-track=\"false\">breakfast<\/a><span style=\"color: #333333; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif;\">\u00a0tables in one of the most successful marketing campaigns in the UK.<\/span><\/div>\n<\/div>\n<p>For a three-a-day campaign launched by the Global Dairy Platform will press home the benefits of the white stuff amid reports that children and young people are drinking less milk than their parents and grandparents.<\/p>\n<p>Dairy UK chairman David Dobbin said farmers were facing a big drop in demand for milk as Mintel figures revealed 93% of over 55s in Britain drink milk compared with 81% of 16 to 34-year-olds.<\/p>\n<p>And a Kantar Worldpanel study found the over 65s drink milk 875 times a year compared with five to 24-year-olds who have a glass just 275 times a year.<\/p>\n<p>Mr Dobbin told the European Federation of Animal Science in Belfast: In the past children consumed a lot of dairy, but today\u2019s children and teens don\u2019t necessarily eat it.<\/p>\n<p>It\u2019s a demographic time bomb. If we don\u2019t address the problem now, then we are facing a fall-off in demand for dairy.\u201d<\/p>\n<p>And in a sideswipe at trendy vegan diets he added: The problem we face is that we have some health professionals who see dairy as the enemy.<\/p>\n<p>People wrongly assume that dairy is bad for them because of its fat content, without considering the other nutritional benefits it offers.<\/p>\n<p>We have to fight that cause and encourage people to eat more.\u201d<\/p>\n<p>Since June 2013, more than 1,000 dairy farms have closed in England and Wales as a milk lakes sent prices plummeting.<\/p>\n<p>Dairy UK voiced concerns that the milk glut will get much worse unless the one time must-have on every family menu can be made cool again.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BYRUKI SAYID\u00a0Courtesy Mirror UK Industry leaders have warned farmers are facing a crisis as vegan diets are behind young people losing their taste for milk, cheese and eggs. Milk sales could sour as\u00a0teenagers\u00a0are shunning the British staple for trendy non-dairy versions like soya and almond milk. Industry leaders have warned farmers are facing a crisis [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-69811","post","type-post","status-publish","format-standard","hentry","category-world"],"_links":{"self":[{"href":"https:\/\/www.lankaweb.com\/news\/items\/wp-json\/wp\/v2\/posts\/69811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lankaweb.com\/news\/items\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lankaweb.com\/news\/items\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lankaweb.com\/news\/items\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lankaweb.com\/news\/items\/wp-json\/wp\/v2\/comments?post=69811"}],"version-history":[{"count":0,"href":"https:\/\/www.lankaweb.com\/news\/items\/wp-json\/wp\/v2\/posts\/69811\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.lankaweb.com\/news\/items\/wp-json\/wp\/v2\/media?parent=69811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lankaweb.com\/news\/items\/wp-json\/wp\/v2\/categories?post=69811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lankaweb.com\/news\/items\/wp-json\/wp\/v2\/tags?post=69811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}