Sri Lanka Tourism Development Authority (SLTDA) moots tourism revival plan targeting over 800,000 arrivals
Posted on June 6th, 2022

Courtesy The Daily News

The Sri Lanka Tourism Development Authority (SLTDA) has presented a short, medium and long-term tourism revival plan leading up to March 2023 in a bid to attract 800,000 to 850,000 tourists this year, focusing on key source markets through joint promotional efforts SLTDA, Chairman Priyantha Fernando told the Annual General Meeting of Sri Lanka Association of Inbound Tour Operators (SLAITO) held in Colombo.

I have received many calls from airlines as well extending their support to promote joint promotions.” Fernando said he will have discussions with them with support of the Tourism Promotion Bureau to come up with a plan to

ferry people even from Russia which could be done by ferrying them via Istanbul to Sri Lanka.

Meanwhile the SLTPB has planned three road shows in Mumbai, Delhi and Bangalore this month as an immediate promotion and a Tourism App would also be developed to link all stakeholders with the assistance of the ICTA. Also an initiative would also be taken soon to use cricket to promote the destination and the Sri Lanka Tourism Promotion Bureau has also come up with a short time strategy with Sri Lanka Cricket for this purpose, said Sri Lanka Tourism Promotion Bureau Chairman Chalaka Gajabahu.


Newly appointed SLAITO President Nishad Wijetunga said the draft of the new Act has not been officially presented to them and none of their recommendations and proposals which were presented had been incorporated in it.

Wijetunga said their membership spends colossal sums a year on promoting the country and bringing in tourists and 90% of their membership were SMEs. The current Act was drafted over a long period of time after discussions with all stakeholders and it took over 10 years for it to be finalized and he said it was a fantastic piece of legislation which included features such as the Tourism Development Levy.

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