Courtesy Daily Mirror

Colombo, June 13 (Daily Mirror) – Highlighting the new investment opportunities emerging in Sri Lanka’s tourism industry, President Anura Kumara Dissanayake extended an open invitation to German investors to explore and participate in tourism-related ventures in the country.

The President, currently on an official visit to the Federal Republic of Germany, met with representatives from the German Tourism and Travel Industry Associations and Outbound Tour Operators this morning (13) at the Waldorf Astoria Hotel in Berlin. The discussions focused on fostering stronger partnerships between the two countries in the tourism sector.

During the meeting, President Dissanayake outlined the Sri Lankan government’s progressive initiatives aimed at promoting sustainable tourism. He emphasized ongoing infrastructure improvements, global promotional campaigns, and strengthened safety protocols designed to position Sri Lanka as a premier travel destination built on responsible and sustainable practices.

The President also drew attention to key areas of focus, including human resource development within the tourism industry, the promotion of cultural and eco-tourism, and the introduction of environmental protection initiatives. These efforts, he noted, form part of a broader strategy to enhance the tourism sector while safeguarding the island’s natural landscapes and rich cultural heritage.